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Dust describes multiplayer AI for human-agent collaboration: you connect company knowledge, tools and teams, then create, share and run agents. Your team builds the agents.[1] AI Setups sets up ready-made agents for SMEs with 2 to 100 staff, adapts them to the business and shows the team how to use them, for a fixed price per agent.
Last checked 31 Oct 2026
By Jim van den Akker, AI Setups
We sell one of the two products on this page. Facts about Dust come from its public website, linked under Sources. Spotted something out of date? Tell us and we will correct it.
Pick Dust if you want every team to build and share its own agents on your internal knowledge, you have someone to maintain them, and you want US or EU data residency.
Pick AI Setups if you want an agent running without building it yourself, a fixed price per agent, and WhatsApp as well as Slack and email.
The main difference: with Dust your team builds and maintains agents and pays per seat. With AI Setups we set up and adapt the agent, and you pay a fixed price per agent.
| AI Setups | Dust | |
|---|---|---|
| What it is | Ready-made AI agents for SMEs with 2 to 100 staff, set up and adapted for you | Platform where teams connect company knowledge and tools, then build, share and run agents[1] |
| Who sets it up | We do, then we adapt it to your business and show your team how to use it | You do. Self-serve with a free seat, a demo request and a developer platform. Dedicated customer success support for enterprise[1] |
| Where it works | Slack, WhatsApp and email | Slack: mention @Dust in a channel or thread, or message the app. An admin enables the Slack bot. Microsoft Teams and WhatsApp were not found[1][2] |
| Ready-made roles | Operations Agent and Lead Gen Agent first; Sales Rep Agent and AI Receptionist next | Agents your teams build, for Engineering, Support, Sales, Marketing, Data, IT, Legal and People[1] |
| Acts on its own? | Does the routine work and asks your approval before anything goes out | Describes human review and people in control. No specific approval workflow is described[1] |
| Changes after launch | We make them with you | Your teams create and share agents themselves[1] |
| Pricing model | Fixed price per agent | Per seat, with credits per seat each month[3] |
| Starting price | €500 a month per agent, excl. VAT | Free (500 credits in total). Pro €24 per seat a month billed yearly, €30 monthly. Prices excl. VAT[3] |
| Minimum term and setup fee | 3 months minimum, no setup fee | Monthly seats can be cancelled anytime; annual seats run to the end of their commitment. Setup fee not published[3] |
| Free trial or self-serve | No free trial and not self-serve. It starts with a call | Yes: a Free plan with 500 credits in total, no sales call[1][3] |
| Language and location | Dutch and Swedish founders, based in the Netherlands and Sweden | Languages not published. US or EU data residency on Business[1][3] |
| Data and hosting | Agreed per customer | SOC 2 Type II. US or EU data residency on Business, single-tenant on Enterprise. SSO, and a DPA on Enterprise[1][3] |
| Best for | Owners who want an agent running without setting it up themselves | Teams that want to build and share their own agents on internal knowledge |
Dust is a platform for building AI agents on your company's knowledge. Teams connect sources such as Notion, Google Drive, Salesforce and Zendesk, then create agents and share them across the company. Its site lists teams in Engineering, Support, Sales, Marketing, Data, IT, Legal and People, and uses such as code debugging, ticket triage and draft replies, account research, proposal drafting, CRM hygiene and self-service analytics.[1]
Where it shines is building across a whole company. Dust lists 70+ connectors and 20+ models from OpenAI, Anthropic, Google and Mistral. It starts with a free seat. The Business plan is for teams of up to 100 people and offers US or EU data residency, and Dust states SOC 2 Type II. Dust says more than 3,000 organisations use it.[1][3]
AI Setups sets up ready-made AI agents for SMEs with 2 to 100 staff. We start with the Operations Agent, which answers questions about the business, writes reports and drafts routine work, and the Lead Gen Agent, which finds new B2B leads and writes personal emails every day.
We connect your systems, adapt the agent to how your business works and show your team how to use it. The agent works in Slack, WhatsApp and email, does the routine work and asks a person to approve before anything goes out. It costs €500 a month per agent, with a 3-month minimum and no setup fee.
Dust is a platform your team builds on. An admin connects the sources and, for Slack, enables the Slack bot, then people create agents and pick them in chat. Enterprise customers get dedicated customer success support.[1][2]
With AI Setups we do the setup. We connect the systems, adapt the agent to how the business works and show the team how to use it.
Dust charges per seat. Pro is €24 per seat a month billed yearly or €30 monthly, with 8,000 credits per seat a month. Max is €120 yearly or €150 monthly per seat, with 40,000 credits. Credits reset each period. Prices are excl. VAT.[3]
AI Setups charges a fixed €500 a month per agent, with a 3-month minimum and no setup fee. The price does not change with the number of people.
| Plan | Price | What you get |
|---|---|---|
| Free[3] | €0 | 500 credits in total, per Dust's Business plan page |
| Pro[3] | €24 per seat a month | Billed yearly, 8,000 credits per seat a month. €30 per seat a month billed monthly |
| Max[3] | €120 per seat a month | Billed yearly, 40,000 credits per seat a month. €150 per seat a month billed monthly |
| Enterprise[3] | Custom | Programmatic usage at $0.01 per credit |
| AI Setups, one agent | €500 a month | Fixed price per agent, 3 months minimum, no setup fee |
Published prices only, as shown on the date above. AI Setups prices are excl. VAT.
A 10-person company on Pro pays 10 seats × €24 = €240 a month billed yearly, or 10 × €30 = €300 a month billed monthly. On Max it is 10 × €120 = €1,200 a month billed yearly. Prices excl. VAT.[3]
The same company with one AI Setups agent pays €500 a month, whatever the number of people. With two agents, €1,000 a month. Prices excl. VAT.
You do not have to choose one for everything. A company can let teams build their own agents on a platform and use a set-up agent for one process that has to run the same way every day, such as the weekly report or lead follow-up.
If you move from Dust to AI Setups, start with the one process you rely on most. We set that agent up first; you keep your own tools and accounts.
We run the same agents in our own companies. The Operations Agent runs every day at Remodius, the ecommerce brand Jim runs, and the Lead Gen Agent runs our own outreach on Rasmus's tools ListFixer, MailSpot and Leadster.
Dust is a platform where teams connect company knowledge and tools, then create, share and run AI agents. Your own team builds and maintains the agents.
Dust is self-serve: your team builds the agents and you pay per seat. AI Setups sets up and adapts ready-made agents for you, for a fixed €500 a month per agent.
Choose Dust if you want teams to build and share their own agents on internal knowledge, you have someone to maintain them, and you want EU or US data residency.
On 31 Oct 2026 Dust's pricing page showed a Free plan with 500 credits in total, Pro at €24 per seat a month billed yearly or €30 monthly, and Max at €120 yearly or €150 monthly per seat. Enterprise is custom. Prices excl. VAT.
Yes. Teams can build their own agents on Dust, while an AI Setups agent runs one process that has to work the same way every day.
Today our agents work in Slack, WhatsApp and email. We did not find Microsoft Teams on Dust's pages either.
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