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AI Setups vs Relevance AI: a platform to build agents, or agents set up for you

Relevance AI is a platform to build and run specialist AI agents and an AI workforce, mainly for go-to-market teams. A deployment team gets you live and trains your staff.[1] AI Setups sets up ready-made agents for SMEs with 2 to 100 staff, adapts them to the business and shows the team how to use them, for a fixed price per agent.

Last checked 31 Oct 2026

By Jim van den Akker, AI Setups

We sell one of the two products on this page. Facts about Relevance AI come from its public website, linked under Sources. Spotted something out of date? Tell us and we will correct it.

In short

Pick Relevance AI if you are a mid-size or enterprise sales or go-to-market team that wants to build and govern many agents, with SSO, audit logs and a deployment team.

Pick AI Setups if you are an SME that wants one or two ready-made agents running, with a price you can read on the page: €500 a month per agent.

The main difference: Relevance AI is a platform for building many agents, with pricing on request. AI Setups sets up and adapts a small set of ready-made agents for a fixed price per agent.

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At a glance

AI Setups Relevance AI
What it is Ready-made AI agents for SMEs with 2 to 100 staff, set up and adapted for you Platform to build and run specialist AI agents, aimed at enterprise go-to-market teams[1]
Who sets it up We do, then we adapt it to your business and show your team how to use it Hybrid. An embedded deployment team gets you live and trains your team, plus a self-serve 'Try it out'[1]
Where it works Slack, WhatsApp and email Integrations include Gmail, LinkedIn, Slack, WhatsApp and Twilio or SendGrid. Microsoft Teams is not named[1][2]
Ready-made roles Operations Agent and Lead Gen Agent first; Sales Rep Agent and AI Receptionist next Example agents: Research and Enricher, Pre-meeting Prepper, Post-call Actioner, Outbound Prospector, Deal Reviewer, Proposal Builder[1]
Acts on its own? Does the routine work and asks your approval before anything goes out Human-in-the-loop approvals are listed as a built-in control[1]
Changes after launch We make them with you You build and change agents on the platform, with the deployment team's help[1]
Pricing model Fixed price per agent Enterprise plan with custom Actions and Vendor Credits[2]
Starting price €500 a month per agent, excl. VAT Not published. The pricing page says 'Talk to sales'[2]
Minimum term and setup fee 3 months minimum, no setup fee Not published[2]
Free trial or self-serve No free trial and not self-serve. It starts with a call A self-serve 'Try it out' is shown. Trial terms not published[1][2]
Language and location Dutch and Swedish founders, based in the Netherlands and Sweden Languages not published. Data residency is listed[1]
Data and hosting Agreed per customer Lists SOC 2 Type II, GDPR, data residency, PII masking, audit logs, role-based access, SSO and SAML. Says it does not train on your data[1]
Best for Owners who want an agent running without setting it up themselves Mid-size and enterprise go-to-market teams that build and govern many agents

What Relevance AI is, and where it shines

Relevance AI is a platform for building and running specialist AI agents. It describes an AI workforce for enterprise teams, mainly in go-to-market roles such as sales, customer success and marketing, and also HR, support, ops and research. Example agents on its site include a Research and Enricher, a Pre-meeting Prepper, a Post-call Actioner, an Outbound Prospector, a Deal Reviewer and a Proposal Builder.[1]

Where it shines is depth and governance. Integrations include Gmail, LinkedIn, Slack and WhatsApp. Human-in-the-loop approvals, audit logs, role-based access and SSO are listed as built-in controls, along with SOC 2 Type II. An embedded deployment team gets you live and trains your people; Relevance AI's page puts the first weeks on mapping use cases and the first agents from week 3, and says some use cases take as little as a few hours.[1]

What AI Setups is

AI Setups sets up ready-made AI agents for SMEs with 2 to 100 staff. We start with the Operations Agent, which answers questions about the business, writes reports and drafts routine work, and the Lead Gen Agent, which finds new B2B leads and writes personal emails every day.

We connect your systems, adapt the agent to how your business works and show your team how to use it. The agent works in Slack, WhatsApp and email, does the routine work and asks a person to approve before anything goes out. It costs €500 a month per agent, with a 3-month minimum and no setup fee.

Key differences

Who does the setup

Relevance AI uses a hybrid model. An embedded deployment team gets you live and trains your team, and there is a self-serve option to try it. Its page puts weeks 1 to 2 on mapping use cases and the first agents from week 3.[1]

With AI Setups we set up the agent and adapt it to how the business works, then show the team how to use it. We start from ready-made agents rather than a platform to build in.

How you pay

Relevance AI's pricing page lists one plan, Enterprise, with custom Actions and Vendor Credits, unlimited users and projects, and a dedicated account manager. It shows no prices; you talk to sales.[2]

AI Setups publishes one price: €500 a month per agent, with a 3-month minimum and no setup fee.

Where it works

Relevance AI lists integrations with Gmail, LinkedIn, Slack, WhatsApp and Twilio or SendGrid. Microsoft Teams is not named.[1]

AI Setups agents work in Slack, WhatsApp and email.

Control and approval

Both put a person in the loop. Relevance AI lists human-in-the-loop approvals as a built-in control, next to audit logs and role-based access.[1]

AI Setups agents do the routine work and ask a person to approve before anything goes out.

Data and hosting

Relevance AI lists SOC 2 Type II, GDPR, data residency, PII masking and no training on your data.[1]

At AI Setups, hosting and data are agreed per customer.

Pricing side by side

Plan Price What you get
Enterprise[2] Not published Talk to sales. Custom Actions and Vendor Credits, unlimited users and projects, dedicated account manager
AI Setups, one agent €500 a month Fixed price per agent, 3 months minimum, no setup fee

Published prices only, as shown on the date above. AI Setups prices are excl. VAT.

Example: a company with 10 staff

Relevance AI's pricing page shows no prices, so we cannot work out an example for a 10-person company. You would need a quote.[2]

With one AI Setups agent the same company pays €500 a month. With two agents, €1,000 a month. Prices excl. VAT.

When Relevance AI is the better choice

  • You are a mid-size or enterprise sales or go-to-market team that wants to build and govern many agents.[1]
  • You need SSO, audit logs, role-based access and a dedicated account manager.[1][2]
  • You want outbound prospecting, meeting prep and CRM workflows at scale.[1]
  • You have people who will build and maintain agents on a platform.[1]

When AI Setups is the better choice

  • You are an SME with 2 to 100 staff and want one or two ready-made agents rather than a platform.
  • You want a price on the page and a bill that stays fixed.
  • You want Dutch or Swedish founders to set it up and talk to.

Switching, or using both

You do not have to choose one for everything. A larger team can build its own sales agents on a platform and still use a set-up agent for one process that has to run the same way every day, such as the weekly report.

If you are weighing the two, start from the one process you rely on most and ask both for what it would take to get that process running.

Where we run this ourselves

We run the same agents in our own companies. The Operations Agent runs every day at Remodius, the ecommerce brand Jim runs, and the Lead Gen Agent runs our own outreach on Rasmus's tools ListFixer, MailSpot and Leadster.

Questions.

Relevance AI is a platform to build and run specialist AI agents and an AI workforce. It is aimed at enterprise teams, mainly go-to-market, and uses a deployment team to get customers live.

Relevance AI is a platform where agents are built and governed, with pricing on request. AI Setups sets up and adapts ready-made agents for SMEs, for a fixed €500 a month per agent.

Choose Relevance AI if you are a mid-size or enterprise go-to-market team that wants to build many agents and needs SSO, audit logs and a dedicated account manager.

On 31 Oct 2026 Relevance AI's pricing page listed only an Enterprise plan with Talk to sales and no prices. We use only the live pricing page.

Yes. A platform can host agents your team builds, while an AI Setups agent runs one process that has to work the same way every day.

Yes. Our agents work in Slack, WhatsApp and email. Relevance AI lists Slack and WhatsApp among its integrations too.

Sources

  1. [1] Relevance AI home page checked 31 Oct 2026
  2. [2] Relevance AI pricing checked 31 Oct 2026

Changes to this page

  • 31 Oct 2026: page published.

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