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AI Setups vs Sintra: role-based helpers, or agents set up for you

Sintra sells role-based AI helpers for business owners, such as a copywriter, a customer support helper and an email marketer. You sign up, share your business context and set the helpers up yourself.[1][2] AI Setups sets up ready-made agents for SMEs with 2 to 100 staff, adapts them to the business and shows the team how to use them, for a fixed price per agent.

Last checked 31 Oct 2026

By Jim van den Akker, AI Setups

We sell one of the two products on this page. Facts about Sintra come from its public website, linked under Sources. Spotted something out of date? Tell us and we will correct it.

In short

Pick Sintra if you are a solo founder or a very small team, you want drafting help across many roles at a low monthly price, and you are happy to set up and check the work yourself.

Pick AI Setups if you want an agent running in Slack, WhatsApp and email, set up and adapted to your business for you, at a fixed price per agent.

The main difference: Sintra gives you a set of role-based helpers in an app that you set up yourself. AI Setups sets up and adapts a ready-made agent for your business and shows your team how to use it.

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At a glance

AI Setups Sintra
What it is Ready-made AI agents for SMEs with 2 to 100 staff, set up and adapted for you Role-based AI helpers for business owners, set up by you[1]
Who sets it up We do, then we adapt it to your business and show your team how to use it You do. Sintra describes four steps: share business context, connect tools, define rules and success criteria, let it run[1]
Where it works Slack, WhatsApp and email A chatbot on the web and in iOS and Android apps. Email and calendar via Gmail, Outlook and Google Calendar. Slack and WhatsApp are not mentioned[1]
Ready-made roles Operations Agent and Lead Gen Agent first; Sales Rep Agent and AI Receptionist next 12 helpers, such as Cassie (customer support), Penn (copywriter), Milli (sales manager) and Emmie (email marketer)[1][2]
Acts on its own? Does the routine work and asks your approval before anything goes out You set approval levels during setup. Sintra's page does not describe how approvals work day to day[1]
Changes after launch We make them with you You change rules and context yourself. Sintra says helpers learn from completed work[1]
Pricing model Fixed price per agent A monthly plan for all 12 helpers or $39 per helper, with 250 credits a month[2]
Starting price €500 a month per agent, excl. VAT $39 a month for one helper. All 12 helpers: $48.50 a month on the 1-month plan, $23.60 on the 3-month plan, $15.60 on the 12-month plan[2]
Minimum term and setup fee 3 months minimum, no setup fee No setup fee mentioned. Minimum term and cancellation terms not published[2]
Free trial or self-serve No free trial and not self-serve. It starts with a call No free trial stated. A 14-day money-back guarantee is shown[2]
Language and location Dutch and Swedish founders, based in the Netherlands and Sweden 100+ native languages, per Sintra. Location not published[2]
Data and hosting Agreed per customer Stored in the cloud with encryption, per Sintra. Data location, DPA and training terms not published[1][2]
Best for Owners who want an agent running without setting it up themselves Solo founders and small teams that want low-cost drafting help across many roles

What Sintra is, and where it shines

Sintra offers AI helpers that each play a role in a small business. The home page lists twelve: customer support, copywriting, business development, data analysis, ecommerce, sales management, personal growth, recruiting, SEO, social media, a virtual assistant and email marketing. Each helper runs as a chatbot on the web and in iOS and Android apps.[1]

Where it shines is range and price for a one-person business. Typical jobs on the home page are drafting content, emails and replies, scheduling social posts, writing SEO posts, planning calendars and trips, and store and inventory support. The pricing page lists plans from $15.60 a month for all twelve helpers, with 250 credits a month, 24/7 support and a 14-day money-back guarantee. Sintra says its helpers work in 100+ native languages.[1][2]

What AI Setups is

AI Setups sets up ready-made AI agents for SMEs with 2 to 100 staff. We start with the Operations Agent, which answers questions about the business, writes reports and drafts routine work, and the Lead Gen Agent, which finds new B2B leads and writes personal emails every day.

We connect your systems, adapt the agent to how your business works and show your team how to use it. The agent works in Slack, WhatsApp and email, does the routine work and asks a person to approve before anything goes out. It costs €500 a month per agent, with a 3-month minimum and no setup fee.

Key differences

Who does the setup

Sintra is self-serve. You share business context, connect your tools, define rules and success criteria and let the helper run. Sintra says it takes minutes from setup to value.[1]

With AI Setups we do the setup. We connect the systems, adapt the agent to how the business works and show the team how to use it.

How you pay

Sintra sells a plan for all twelve helpers or $39 a month per helper. Each plan includes 250 credits a month, which reset monthly, and top-ups are available. The longer the plan, the lower the monthly price shown. Sintra does not state seats, minimum term or cancellation terms on the pricing page.[2]

AI Setups charges a fixed €500 a month per agent, with a 3-month minimum and no setup fee.

Where it works

Sintra helpers run as a chatbot on the web and in mobile apps, and can use your email and calendar through Gmail, Outlook and Google Calendar. Slack and WhatsApp are not mentioned.[1]

AI Setups agents work in Slack, WhatsApp and email.

Control and approval

Sintra lets you set approval levels during setup. It also says its workers need no supervision, and does not describe how approvals work day to day.[1]

AI Setups agents do the routine work and ask a person to approve before anything goes out.

Pricing side by side

Plan Price What you get
Single helper[2] $39 a month One helper, 250 credits a month
Sintra X, 1-month plan[2] $48.50 a month All 12 helpers, 250 credits a month
Sintra X, 3-month plan[2] $23.60 a month All 12 helpers, 250 credits a month
Sintra X, 12-month plan[2] $15.60 a month All 12 helpers, 250 credits a month
AI Setups, one agent €500 a month Fixed price per agent, 3 months minimum, no setup fee

Published prices only, as shown on the date above. AI Setups prices are excl. VAT.

Example: a company with 10 staff

Sintra's pricing page does not say how many seats a plan covers, so we cannot multiply by headcount. One Sintra X plan costs $48.50 a month on the 1-month plan, with 250 credits a month. The page does not state the total billed per period for the longer plans.[2]

A company with one AI Setups agent pays €500 a month. With two agents, €1,000 a month. Prices excl. VAT.

When Sintra is the better choice

  • You are a solo founder or a very small team and want drafting help at about $16 to $49 a month.[2]
  • You want many generic roles in one bundle, such as copy, social, SEO and email.[1][2]
  • You want an iOS or Android app and 100+ languages.[1][2]
  • You are happy to do the setup and check the output yourself.

When AI Setups is the better choice

  • You want an agent that works with your business systems, set up and adapted for you.
  • You want it in Slack, WhatsApp and email, with a person approving before anything goes out.
  • You want a fixed price per agent and a Dutch or Swedish team to talk to.

Switching, or using both

You do not have to choose one for everything. A founder can use role-based helpers for copy and social posts and an AI Setups agent for one process that has to run the same way every day, such as the weekly report or lead follow-up.

If you want to add AI Setups, start with the one process you rely on most. We set that agent up first; you keep your own tools and accounts.

Where we run this ourselves

We run the same agents in our own companies. The Operations Agent runs every day at Remodius, the ecommerce brand Jim runs, and the Lead Gen Agent runs our own outreach on Rasmus's tools ListFixer, MailSpot and Leadster.

Questions.

Sintra is a set of role-based AI helpers for business owners, such as a copywriter, a customer support helper and an email marketer. It is self-serve and runs on the web and in mobile apps.

Sintra gives you role-based helpers that you set up yourself. AI Setups sets up and adapts a ready-made agent for your business, working in Slack, WhatsApp and email, for a fixed €500 a month per agent.

Choose Sintra if you are a solo founder or a very small team and want low-cost drafting help across many roles. It also suits you if you want a mobile app and many languages.

On 31 Oct 2026 Sintra's pricing page showed $39 a month for one helper. All 12 helpers cost $48.50 a month on the 1-month plan, $23.60 on the 3-month plan and $15.60 on the 12-month plan, each with 250 credits a month.

Yes. Role-based helpers can draft content and replies, while an AI Setups agent runs one process that has to work the same way every day.

Yes. Our agents work in Slack, WhatsApp and email. Sintra's site does not mention Slack or WhatsApp.

Sources

  1. [1] Sintra home page checked 31 Oct 2026
  2. [2] Sintra pricing checked 31 Oct 2026

Changes to this page

  • 31 Oct 2026: page published.

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