Compare
Annabel is an AI employee for Dutch SMEs from mijnannabel B.V. She works inside your own mail, calendar and bookkeeping tools and prepares quotes, replies, planning and invoices as drafts for the owner to approve.[2] AI Setups sets up ready-made agents for SMEs with 2 to 100 staff, adapts them to the business and shows the team how to use them, for a fixed price per agent.
Last checked 31 Oct 2026
By Jim van den Akker, AI Setups
We sell one of the two products on this page. Facts about Annabel come from its public website, linked under Sources. Spotted something out of date? Tell us and we will correct it.
Pick Annabel if your work runs in Microsoft 365 or Google and a Dutch accounting package, you want a Dutch-language service, and you want to try it free for 14 days first.
Pick AI Setups if your team works in Slack or WhatsApp, you want separate agents for operations and lead generation, and you prefer a price per agent.
The main difference: Annabel is an AI employee that works inside your mail, calendar and bookkeeping tools, priced by team size. AI Setups sets up separate agents, priced per agent, that work in Slack, WhatsApp and email.
| AI Setups | Annabel | |
|---|---|---|
| What it is | Ready-made AI agents for SMEs with 2 to 100 staff, set up and adapted for you | AI employee for Dutch SMEs that works in your own mail, calendar and bookkeeping tools and prepares quotes, replies, planning and invoices as drafts[2] |
| Who sets it up | We do, then we adapt it to your business and show your team how to use it | Annabel's team does. Setup is done in the first two weeks, and you grant access from your own software without sharing passwords[2] |
| Where it works | Slack, WhatsApp and email | Email and calendar in Microsoft 365 (Outlook) or Google. You reach her by mail, text or call. Slack is not mentioned[2][3] |
| Ready-made roles | Operations Agent and Lead Gen Agent first; Sales Rep Agent and AI Receptionist next | One AI employee, with role pages such as customer service. Several AI employees on the Business plan, on request[2][3] |
| Acts on its own? | Does the routine work and asks your approval before anything goes out | Drafts mails, quotes and invoices and waits for the owner to press send. Per task it can be set to send directly[2][3] |
| Changes after launch | We make them with you | Not published. The owner chooses per task whether she drafts or sends[3] |
| Pricing model | Fixed price per agent | Monthly plan by team size[2] |
| Starting price | €500 a month per agent, excl. VAT | €599 a month (Standaard, 1 to 3 people). €1,299 a month (Team, up to 10 people). Business on request. Excl. VAT[2] |
| Minimum term and setup fee | 3 months minimum, no setup fee | Monthly cancellable, no minimum term stated. Setup is included, with no separate setup fee listed (the home page values it at €999)[1][2] |
| Free trial or self-serve | No free trial and not self-serve. It starts with a call | Yes: 14 days free, no payment details. The home page says at most 5 trials run at the same time. The first paid month is refunded if you are not satisfied[1][2] |
| Language and location | Dutch and Swedish founders, based in the Netherlands and Sweden | Dutch only. mijnannabel B.V., founded in August 2026 by Ryan Collins[1][2] |
| Data and hosting | Agreed per customer | Own isolated environment per client on a server inside the EU, with an encrypted disk and nothing shared across clients. A data processing agreement and sub-processor list are linked in the footer[2] |
| Best for | Owners who want an agent running without setting it up themselves | Dutch SMEs with 2 to 25 staff that want mail, quotes, planning and invoices handled in their own tools[2] |
Annabel is an AI employee for Dutch SMEs, made by mijnannabel B.V. She works inside the customer's own mail, calendar and bookkeeping tools. She reads and answers email, prepares quotes in the company's own style and prices, keeps the planning, follows up invoices and logs new requests. Her site names installers, painters, plumbers, administration offices and architects as typical customers, with 2 to 25 staff.[1][2]
Where she shines is the fit with Dutch admin software. The site lists Moneybird, Exact Online, e-Boekhouden, Teamleader Focus, Simplicate, HubSpot, Picqer, AFAS SB and more. Each Annabel has her own email address, which is also her inbox and log. By default she drafts and the owner approves. There is a 14-day free trial, and the first paid month is refunded if you are not satisfied.[1][2][3]
AI Setups sets up ready-made AI agents for SMEs with 2 to 100 staff. We start with the Operations Agent, which answers questions about the business, writes reports and drafts routine work, and the Lead Gen Agent, which finds new B2B leads and writes personal emails every day.
We connect your systems, adapt the agent to how your business works and show your team how to use it. The agent works in Slack, WhatsApp and email, does the routine work and asks a person to approve before anything goes out. It costs €500 a month per agent, with a 3-month minimum and no setup fee.
Annabel's team sets up each new client in the first two weeks. You grant access from your own software, and the environment is ready the same day or within one working day, per Annabel. In the first week she learns your style, prices, example quotes and clients.[1][2][3]
AI Setups also does the setup. We connect the systems, adapt the agent to how the business works and show the team how to use it.
Annabel is priced by team size: €599 a month for 1 to 3 people, €1,299 for up to 10 people, and Business on request for more than 10 employees or several AI employees. Prices are excl. VAT and there is no minimum term stated.[2]
AI Setups charges €500 a month per agent, excl. VAT, with a 3-month minimum and no setup fee. The price follows the number of agents, not the number of people.
Both ask before anything goes out. Annabel's default is draft and approve: mails, quotes and invoices wait for the owner to press send. Per task she can be set to send directly, and internal items such as a calendar entry she does herself.[2][3]
AI Setups agents do the routine work and ask a person to approve before anything goes out.
Annabel gives each client an own isolated environment on a server inside the EU, with an encrypted disk. Nothing is shared across clients, and a daily automated check confirms the work was done.[2]
At AI Setups, hosting and data are agreed per customer.
| Plan | Price | What you get |
|---|---|---|
| Standaard[2] | €599 a month | 1 to 3 people, shared team memory |
| Team[2] | €1,299 a month | Up to 10 people, priority support |
| Business[2] | On request | More than 10 employees or several AI employees |
| AI Setups, one agent | €500 a month | Fixed price per agent, 3 months minimum, no setup fee |
Published prices only, as shown on the date above. AI Setups prices are excl. VAT.
A 10-person company fits the Team plan: €1,299 a month, with no minimum term stated. Setup is included.[1][2]
With AI Setups, one agent is €500 a month and two agents are €1,000 a month, with a 3-month minimum. Prices excl. VAT. The two do different jobs, so the number of agents you need decides the comparison.
You do not have to choose one for everything. A team could keep a drafting assistant in the mailbox and add an agent in Slack or WhatsApp for one process, such as the weekly report or lead follow-up.
If you move from Annabel to AI Setups, start with the one process you rely on most. We set that agent up first; you keep your own tools and accounts.
We run the same agents in our own companies. The Operations Agent runs every day at Remodius, the ecommerce brand Jim runs, and the Lead Gen Agent runs our own outreach on Rasmus's tools ListFixer, MailSpot and Leadster.
Annabel is an AI employee for Dutch SMEs that works inside your own mail, calendar and bookkeeping tools. She prepares quotes, replies, planning and invoices as drafts, and the owner approves before anything is sent.
Annabel is one AI employee priced by team size, working in your inbox and bookkeeping tools. AI Setups sets up separate agents for a fixed €500 a month per agent, working in Slack, WhatsApp and email.
Choose Annabel if your work runs in Microsoft 365 or Google and a Dutch accounting package, and you want a 14-day free trial and no minimum term. It is built for Dutch SMEs with 2 to 25 staff.
On 31 Oct 2026 Annabel's site showed €599 a month for Standaard (1 to 3 people) and €1,299 a month for Team (up to 10 people), excl. VAT. Business is on request.
Yes. Annabel can handle mail and quote drafts in your inbox, while an AI Setups agent runs one process in Slack or WhatsApp.
No. AI Setups is not self-serve and has no free trial. It starts with a call. Annabel offers 14 days free.
Could not load the times.