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AI Setups vs afdeling.ai: named single-job agents, or agents adapted to your business

afdeling.ai calls itself the AI department for Dutch SMEs: three named AI employees that you hire per month, like a part-timer. Lisa writes quotes, Thomas does customer service and Sarah handles social media.[1] AI Setups sets up ready-made agents for SMEs with 2 to 100 staff, adapts them to the business and shows the team how to use them, for a fixed price per agent.

Last checked 31 Oct 2026

By Jim van den Akker, AI Setups

We sell one of the two products on this page. Facts about afdeling.ai come from its public website, linked under Sources. Spotted something out of date? Tell us and we will correct it.

In short

Pick afdeling.ai if you want one narrow job done at a low set price, such as quotes from your mailbox or customer service on your website, and you want to cancel monthly.

Pick AI Setups if your team works in Slack or WhatsApp and you want the agent adapted to how your business runs.

The main difference: afdeling.ai offers three fixed roles (quotes, customer service, social media), each at its own price. AI Setups starts with an Operations Agent and a Lead Gen Agent, at one price per agent.

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At a glance

AI Setups afdeling.ai
What it is Ready-made AI agents for SMEs with 2 to 100 staff, set up and adapted for you Three named AI employees for Dutch SMEs: Lisa (quotes), Thomas (customer service) and Sarah (social media)[1]
Who sets it up We do, then we adapt it to your business and show your team how to use it afdeling.ai does: a 20-minute intake call, configuration and training on your email, price lists, FAQ and tone, a test, then go-live with a monitoring dashboard[1][2]
Where it works Slack, WhatsApp and email Gmail, Outlook, website chat, email, LinkedIn and Facebook. Slack and WhatsApp are not mentioned[1]
Ready-made roles Operations Agent and Lead Gen Agent first; Sales Rep Agent and AI Receptionist next Lisa, quotes (€297). Thomas, customer service (€497). Sarah, social media (€397)[1]
Acts on its own? Does the routine work and asks your approval before anything goes out A dashboard lets you review and approve each output before it is sent. Thomas escalates complex questions to you with full context[1][3]
Changes after launch We make them with you Maintenance and updates are included in the monthly price[1]
Pricing model Fixed price per agent Fixed monthly price per agent, hired per month[1]
Starting price €500 a month per agent, excl. VAT From €297 a month (Lisa), excl. VAT[1]
Minimum term and setup fee 3 months minimum, no setup fee No setup fee. No annual contract and no penalties; cancellable monthly[1]
Free trial or self-serve No free trial and not self-serve. It starts with a call No free trial. A free, non-binding 20-minute call[2]
Language and location Dutch and Swedish founders, based in the Netherlands and Sweden Dutch. Agents switch to English, French or German by the customer's language. Based in the Netherlands[3][4][5]
Data and hosting Agreed per customer Not published. The privacy policy (30 March 2026) covers the website contact form and analytics[4]
Best for Owners who want an agent running without setting it up themselves One narrow job at a set price, such as quotes from the mailbox or a customer-service chat on your website[1]

What afdeling.ai is, and where it shines

afdeling.ai describes itself as the AI department for Dutch SMEs, with no IT knowledge needed. Its examples are painters, installers and small accountants. You choose from three named AI employees. Lisa reads quote requests from the mailbox and returns a PDF quote, which afdeling.ai says takes under 2 minutes. Thomas answers customers by website chat and email around the clock and escalates complex questions to you with full context. Sarah writes and schedules weekly LinkedIn and Facebook posts in your tone and replies to comments.[1][3]

Where it shines is the simple offer. Each job has a price, there is no setup fee, and you can cancel monthly. afdeling.ai says setup takes 48 hours after you agree. Each agent gets its own email address, and agents can share context. The business is a trade name of Farid Bouchdak, based in the Netherlands.[1][4][5]

What AI Setups is

AI Setups sets up ready-made AI agents for SMEs with 2 to 100 staff. We start with the Operations Agent, which answers questions about the business, writes reports and drafts routine work, and the Lead Gen Agent, which finds new B2B leads and writes personal emails every day.

We connect your systems, adapt the agent to how your business works and show your team how to use it. The agent works in Slack, WhatsApp and email, does the routine work and asks a person to approve before anything goes out. It costs €500 a month per agent, with a 3-month minimum and no setup fee.

Key differences

How the agents are chosen

afdeling.ai sells three fixed roles. You pick the job you need, and the agent is trained on your email, price lists, FAQ and tone.[1]

AI Setups starts with the Operations Agent and the Lead Gen Agent, with the Sales Rep Agent and the AI Receptionist next. We adapt each agent to how the business works and show the team how to use it.

How you pay

afdeling.ai charges €297, €397 or €497 a month depending on the agent, excl. VAT. Setup, training, maintenance and support are included, and you can cancel monthly with no annual contract.[1]

AI Setups charges €500 a month per agent, excl. VAT, with a 3-month minimum and no setup fee.

Where it works

afdeling.ai agents work in Gmail, Outlook, website chat, email, LinkedIn and Facebook. Slack and WhatsApp are not mentioned.[1]

AI Setups agents work in Slack, WhatsApp and email.

Control and approval

Both ask before anything goes out. afdeling.ai gives you a dashboard to review and approve each output before it is sent, and Thomas escalates hard cases to you.[1][3]

AI Setups agents do the routine work and ask a person to approve before anything goes out.

Pricing side by side

Plan Price What you get
Lisa, quotes[1] €297 a month Reads quote requests from the mailbox and returns a PDF quote
Sarah, social media[1] €397 a month Writes and schedules weekly LinkedIn and Facebook posts
Thomas, customer service[1] €497 a month Answers by website chat and email, escalates complex questions
AI Setups, one agent €500 a month Fixed price per agent, 3 months minimum, no setup fee

Published prices only, as shown on the date above. AI Setups prices are excl. VAT.

Example: a company with 10 staff

A 10-person company that wants quotes and customer service pays €297 + €497 = €794 a month for two agents. Setup, training, maintenance and support are in those prices, and there is no annual contract.[1]

With AI Setups, two agents are €1,000 a month, with a 3-month minimum. Prices excl. VAT. The jobs differ, so compare what each agent does as well as the price.

When afdeling.ai is the better choice

  • You want one narrow job at a low set price, such as quotes from your mailbox at €297 a month.[1]
  • You want to cancel monthly, with no minimum term.[1]
  • You need social media posts written and scheduled for LinkedIn and Facebook.[1]
  • You want a customer-service chat on your website that answers around the clock.[1]

When AI Setups is the better choice

  • Your team works in Slack or WhatsApp and you want the agent there as well as in email.
  • You want an agent that answers questions about the business and writes reports.
  • You want an agent that finds new B2B leads and writes personal emails every day.
  • You want agents adapted to your business, with the team shown how to use them.

Switching, or using both

You do not have to choose one for everything. A team could keep a single-job agent for quotes or website chat and add an AI Setups agent for a different process, such as reports or lead follow-up.

If you move from afdeling.ai to AI Setups, start with the one process you rely on most. We set that agent up first; you keep your own tools and accounts.

Where we run this ourselves

We run the same agents in our own companies. The Operations Agent runs every day at Remodius, the ecommerce brand Jim runs, and the Lead Gen Agent runs our own outreach on Rasmus's tools ListFixer, MailSpot and Leadster.

Questions.

afdeling.ai is an AI department for Dutch SMEs with three named AI employees: Lisa for quotes, Thomas for customer service and Sarah for social media. You hire them per month and afdeling.ai sets them up.

afdeling.ai sells three fixed roles, each at its own monthly price. AI Setups sets up ready-made agents, starting with an Operations Agent and a Lead Gen Agent, for €500 a month per agent.

Choose afdeling.ai if you want one narrow job, such as quotes from your mailbox, at a low set price and with monthly cancellation. It also covers customer service chat and social media posts.

On 31 Oct 2026 the site showed Lisa (quotes) at €297 a month, Sarah (social media) at €397 and Thomas (customer service) at €497, excl. VAT, with no setup fee.

Yes. A single-job agent can handle quotes or website chat, while an AI Setups agent runs a different process in Slack, WhatsApp or email.

No. AI Setups has no setup fee. It is €500 a month per agent, excl. VAT, with a 3-month minimum.

Sources

  1. [1] afdeling.ai home page checked 31 Oct 2026
  2. [2] afdeling.ai, contact checked 31 Oct 2026
  3. [3] afdeling.ai, Thomas checked 31 Oct 2026
  4. [4] afdeling.ai, privacy checked 31 Oct 2026
  5. [5] afdeling.ai, about checked 31 Oct 2026

Changes to this page

  • 31 Oct 2026: page published.

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