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AIMAZE is a Dutch company that sets up digital employees (digitale medewerkers) to take over recurring tasks, for one fixed amount a month. You get the work by email and approve it.[1][3] AI Setups sets up ready-made agents for SMEs with 2 to 100 staff, adapts them to the business and shows the team how to use them, for a fixed price per agent.
Last checked 31 Oct 2026
By Jim van den Akker, AI Setups
We sell one of the two products on this page. Facts about AIMAZE come from its public website, linked under Sources. Spotted something out of date? Tell us and we will correct it.
Pick AIMAZE if you want marketing content or council support done for you in Dutch, approved by email, and you want to cancel month to month.
Pick AI Setups if you want help with operations or finding B2B leads, the agent in Slack and WhatsApp as well as email, and no setup fee.
The main difference: both set up the agent for you from €500 a month. AIMAZE focuses on marketing and council roles delivered by email; AI Setups starts with operations and lead generation in Slack, WhatsApp and email.
| AI Setups | AIMAZE | |
|---|---|---|
| What it is | Ready-made AI agents for SMEs with 2 to 100 staff, set up and adapted for you | Dutch done-for-you digital employees that take over recurring tasks[1] |
| Who sets it up | We do, then we adapt it to your business and show your team how to use it | AIMAZE does, after two conversations plus your documents and access. About two weeks lead time, per AIMAZE[2][4] |
| Where it works | Slack, WhatsApp and email | Results arrive by email for approval. Works in your website, mailbox and social channels[2][3] |
| Ready-made roles | Operations Agent and Lead Gen Agent first; Sales Rep Agent and AI Receptionist next | Marketing employee and council-member assistant live. Education, personal and HR assistants expected in 2027[1] |
| Acts on its own? | Does the routine work and asks your approval before anything goes out | Nothing goes live without your approval. Once there is trust, parts can run on their own[2][3] |
| Changes after launch | We make them with you | Weekly feedback improves the work[2] |
| Pricing model | Fixed price per agent | Per digital employee. Price varies by role and organisation, for example the number of users[2] |
| Starting price | €500 a month per agent, excl. VAT | From €500 a month, excl. VAT[2] |
| Minimum term and setup fee | 3 months minimum, no setup fee | Cancellable month to month. Marketing employee: one-time €1,500 onboarding. Personal and HR assistants: no setup costs[2] |
| Free trial or self-serve | No free trial and not self-serve. It starts with a call | No free trial. Starts with a 30-minute call[2][4] |
| Language and location | Dutch and Swedish founders, based in the Netherlands and Sweden | Dutch site and service. Other languages not published[1][2] |
| Data and hosting | Agreed per customer | Encrypted on Microsoft Azure; region not published. DPA per customer. ISO 27001 in preparation for 2027[2][5] |
| Best for | Owners who want an agent running without setting it up themselves | Dutch organisations that want marketing content or council support done for them, approved by email |
AIMAZE builds digital employees for Dutch SMEs, associations, municipalities, councils and education. Its marketing employee, Eva, works in your CMS, social channels and newsletter tool, learns your tone of voice from your site and past posts, and uses search data for SEO. Its council-member assistant, Lieke, checks programmes, compares party positions and analyses support for motions. Education, personal and HR assistants are announced for 2027.[1][2]
Where it shines is a done-for-you service with a clear approval step. AIMAZE does the setup and the connections, emails you when work is ready, and improves it with weekly feedback. All connections run through API keys, so you share no passwords. It names Claude, GPT, Gemini and Mistral as models, publishes recent customer stories and was named Ondernemer van de Maand in Eindhoven in July 2026.[1][2][3]
AI Setups sets up ready-made AI agents for SMEs with 2 to 100 staff. We start with the Operations Agent, which answers questions about the business, writes reports and drafts routine work, and the Lead Gen Agent, which finds new B2B leads and writes personal emails every day.
We connect your systems, adapt the agent to how your business works and show your team how to use it. The agent works in Slack, WhatsApp and email, does the routine work and asks a person to approve before anything goes out. It costs €500 a month per agent, with a 3-month minimum and no setup fee.
AIMAZE has two live roles: a marketing employee for blogs, social posts, newsletters and SEO, and an assistant for council members. Assistants for education, personal work and HR are announced.[1][2]
AI Setups starts with the Operations Agent and the Lead Gen Agent, with the Sales Rep Agent and AI Receptionist next.
Both start at €500 a month excl. VAT. At AIMAZE the exact price depends on the role and the organisation, for example the number of users or a one-time onboarding. The marketing employee has a one-time €1,500 onboarding; the personal and HR assistants list no setup costs. Contracts are cancellable month to month.[2]
AI Setups charges €500 a month per agent, with a 3-month minimum and no setup fee.
Both ask before anything goes out. At AIMAZE nothing goes live without your approval, and work arrives as a draft by email. Once there is trust, parts can run on their own. The personal assistant does not send mail in your name by default.[2][3]
AI Setups agents do the routine work and ask a person to approve before anything goes out.
AIMAZE describes itself as GDPR-aware, records terms in a DPA per customer and does not use your data to train public AI models. Data is encrypted on Microsoft Azure with 24/7 monitoring; no hosting region is stated. ISO 27001 is in preparation, with certification planned for 2027.[2][5]
At AI Setups, hosting and data are agreed per customer.
| Plan | Price | What you get |
|---|---|---|
| Marketing employee[2] | €500 a month, excl. VAT | Plus a one-time €1,500 onboarding |
| Council-member assistant[2] | From €500 a month | Multi-user, faction or clerk's office packages on request |
| Personal assistant, HR employee (2027)[2] | From €500 a month | No setup costs; early adopters lock the price |
| Term[2] | Month to month | Price list on request |
| AI Setups, one agent | €500 a month | Fixed price per agent, 3 months minimum, no setup fee |
Published prices only, as shown on the date above. AI Setups prices are excl. VAT.
A 10-person company with the AIMAZE marketing employee at the listed price pays €500 a month plus €1,500 once. Over the first year: 12 × €500 + €1,500 = €7,500 excl. VAT. It can cancel month to month. The exact price can vary with the number of users.[2]
The same company with one AI Setups agent pays 12 × €500 = €6,000 excl. VAT over the first year, with no setup fee and a 3-month minimum (€1,500).
The two cover different roles. A company could use an AIMAZE marketing employee for its content and an AI Setups agent for operations or lead generation.
If you move from AIMAZE to AI Setups, start with the one process you rely on most. We set that agent up first; you keep your own tools and accounts.
We run the same agents in our own companies. The Operations Agent runs every day at Remodius, the ecommerce brand Jim runs, and the Lead Gen Agent runs our own outreach on Rasmus's tools ListFixer, MailSpot and Leadster.
AIMAZE is a Dutch company that sets up digital employees for recurring work, such as a marketing employee and an assistant for council members. Work arrives by email and goes live only after your approval.
Both set up the agent for you from €500 a month. AIMAZE focuses on marketing and council roles delivered by email; AI Setups starts with operations and lead generation agents in Slack, WhatsApp and email.
Choose AIMAZE if you want Dutch marketing content or council support done for you, approved by email, with a contract you can cancel month to month.
On 31 Oct 2026 AIMAZE listed prices from €500 a month excl. VAT, varying by role and organisation. The marketing employee adds a one-time €1,500 onboarding.
AIMAZE charges a one-time €1,500 onboarding for its marketing employee and lists no setup costs for its personal and HR assistants. AI Setups has no setup fee.
Yes. They cover different roles, so a company could use AIMAZE for marketing content and AI Setups for operations or lead generation.
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