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GrowGuide is a lead-generation and web agency for Dutch SMEs with AI add-ons: ads, lead follow-up by WhatsApp AI, an AI phone assistant, recruitment AI, websites, SEO and review management.[1] AI Setups sets up ready-made agents for SMEs with 2 to 100 staff, adapts them to the business and shows the team how to use them, for a fixed price per agent.
Last checked 31 Oct 2026
By Jim van den Akker, AI Setups
We sell one of the two products on this page. Facts about GrowGuide come from its public website, linked under Sources. Spotted something out of date? Tell us and we will correct it.
Pick GrowGuide if you are a Dutch trades or local-service business that wants leads from ads plus a WhatsApp assistant answering customers, from a local agency, month to month.
Pick AI Setups if the job is internal routine work such as reports and lead outreach, in Slack, WhatsApp and email, with a person approving before anything goes out.
The main difference: GrowGuide sells leads and a customer-facing WhatsApp assistant, with packages from €249 a month. AI Setups sets up agents for the work behind the scenes, at €500 a month per agent.
| AI Setups | GrowGuide | |
|---|---|---|
| What it is | Ready-made AI agents for SMEs with 2 to 100 staff, set up and adapted for you | Lead-generation and web agency for Dutch SMEs with AI add-ons: ads, WhatsApp AI follow-up, AI phone assistant, recruitment AI, websites and SEO[1] |
| Who sets it up | We do, then we adapt it to your business and show your team how to use it | GrowGuide does, in four steps: analysis and WhatsApp Business API verification, AI training on your data, test conversations, then go-live with monitoring and monthly reports[2] |
| Where it works | Slack, WhatsApp and email | WhatsApp Business, facing your customers. Phone AI is a separate product[2] |
| Ready-made roles | Operations Agent and Lead Gen Agent first; Sales Rep Agent and AI Receptionist next | WhatsApp AI, AI voice agent and recruitment AI, alongside ads, SEO, review management and websites[1][3] |
| Acts on its own? | Does the routine work and asks your approval before anything goes out | The assistant answers FAQs, plans appointments or call-backs and qualifies leads. Questions it cannot answer go to a staff member with the conversation[2] |
| Changes after launch | We make them with you | Monitoring, monthly reports and optimisation after go-live[2] |
| Pricing model | Fixed price per agent | Monthly packages, or pay per lead[3] |
| Starting price | €500 a month per agent, excl. VAT | WhatsApp AI alone from €249 a month. Ads with WhatsApp AI follow-up from €1,000 a month. Excl. 21% VAT[3] |
| Minimum term and setup fee | 3 months minimum, no setup fee | Monthly cancellable, no annual contract. Setup costs are discussed up front; the amount is not published[3] |
| Free trial or self-serve | No free trial and not self-serve. It starts with a call | No free trial. A free demo and growth scan[3] |
| Language and location | Dutch and Swedish founders, based in the Netherlands and Sweden | Dutch, with an English version of the site. Elst, Gelderland, Netherlands[1] |
| Data and hosting | Agreed per customer | Not published. Privacy and data questions are discussed up front[2] |
| Best for | Owners who want an agent running without setting it up themselves | Dutch trades and local-service SMEs that want leads from ads plus a WhatsApp assistant answering customers[1] |
GrowGuide B.V. is a lead-generation and web agency from Elst, founded in 2025 by Morris Gielen and Torsten Toppel. Its main experience is in construction, installation and home improvement, and it also works with practices, salons, estate agents and garages. Its WhatsApp AI is a custom assistant on the WhatsApp Business API. It answers FAQs, plans appointments or call-backs and qualifies leads. GrowGuide says it is 100% custom, with no templates.[1][2]
Where it shines is the link between ads and follow-up. You can combine Meta or Google ads, or pay per lead, with WhatsApp AI or human follow-up, and add a voice agent, recruitment AI, SEO, reviews or a website. The assistant says in its first message that it is AI, and hands unanswerable questions to a staff member with the conversation. You stay owner of your Meta Business Manager, Google Ads account, domain and website.[2][3]
AI Setups sets up ready-made AI agents for SMEs with 2 to 100 staff. We start with the Operations Agent, which answers questions about the business, writes reports and drafts routine work, and the Lead Gen Agent, which finds new B2B leads and writes personal emails every day.
We connect your systems, adapt the agent to how your business works and show your team how to use it. The agent works in Slack, WhatsApp and email, does the routine work and asks a person to approve before anything goes out. It costs €500 a month per agent, with a 3-month minimum and no setup fee.
GrowGuide's WhatsApp AI faces your customers. It answers questions, plans appointments and qualifies leads. Its lead-generation packages add ads or pay-per-lead on top.[2][3]
AI Setups starts with the Operations Agent and the Lead Gen Agent, with the Sales Rep Agent and the AI Receptionist next. They work in Slack, WhatsApp and email.
GrowGuide's WhatsApp AI is from €249 a month. Ads only are from €750, ads with WhatsApp AI follow-up from €1,000, and ads with human follow-up from €1,500 a month. Ad budget is paid to Meta or Google separately. Prices are excl. 21% VAT, and the contract is monthly cancellable. Setup costs are discussed in the intro call.[3]
AI Setups charges €500 a month per agent, excl. VAT, with a 3-month minimum and no setup fee.
GrowGuide's assistant answers on its own and hands questions it cannot answer to a staff member. Outbound messages outside a running chat use approved WhatsApp templates.[2]
AI Setups agents do the routine work and ask a person to approve before anything goes out.
GrowGuide discusses privacy and data questions, such as consent, storage and retention, up front. A hosting location is not published.[2]
At AI Setups, hosting and data are agreed per customer.
| Plan | Price | What you get |
|---|---|---|
| WhatsApp AI alone[3] | From €249 a month | Custom assistant on the WhatsApp Business API |
| Ads only[3] | From €750 a month | Ad budget paid separately to Meta or Google |
| Ads with WhatsApp AI follow-up[3] | From €1,000 a month | Ad budget paid separately |
| Ads with human follow-up[3] | From €1,500 a month | Ad budget paid separately |
| Pay per lead[3] | From €59 per lead | Ad budget included, minimum 50 leads; WhatsApp AI adds €5 per lead |
| AI voice agent[3] | From €349 a month | Plus call minutes |
| AI Setups, one agent | €500 a month | Fixed price per agent, 3 months minimum, no setup fee |
Published prices only, as shown on the date above. AI Setups prices are excl. VAT.
A 10-person company that wants only a WhatsApp assistant for customers pays from €249 a month. With ads and WhatsApp follow-up it pays from €1,000 a month, plus ad budget (GrowGuide recommends about €500 a month or more). Setup costs are discussed up front and not published.[3]
One AI Setups agent is €500 a month, with a 3-month minimum and no setup fee. Prices excl. VAT. The jobs differ: GrowGuide's WhatsApp AI answers your customers, an AI Setups agent does your routine work.
You do not have to choose one for everything. A business could use GrowGuide for leads and a WhatsApp assistant for customers, and an AI Setups agent for reports and outreach inside the team.
If you add AI Setups, start with the one process you rely on most. We set that agent up first; you keep your own tools and accounts.
We run the same agents in our own companies. The Operations Agent runs every day at Remodius, the ecommerce brand Jim runs, and the Lead Gen Agent runs our own outreach on Rasmus's tools ListFixer, MailSpot and Leadster.
GrowGuide is a lead-generation and web agency for Dutch SMEs, from Elst. It adds AI products such as a WhatsApp assistant, a voice agent and recruitment AI.
GrowGuide sells leads and a customer-facing WhatsApp assistant, with packages from €249 a month. AI Setups sets up agents for the work behind the scenes, for €500 a month per agent.
Choose GrowGuide if you are a Dutch trades or local-service business and want leads from ads plus a WhatsApp assistant answering customers, month to month.
On 31 Oct 2026 GrowGuide showed WhatsApp AI from €249 a month, ads only from €750, and ads with WhatsApp AI follow-up from €1,000 a month, excl. 21% VAT. Ad budget is extra.
Yes. GrowGuide can bring in leads and answer customers on WhatsApp, while an AI Setups agent does routine work inside your team.
No. AI Setups has no setup fee. It is €500 a month per agent, excl. VAT, with a 3-month minimum.
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