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Palside calls itself the AI staffing agency for SMEs. It sets up AI employees that answer your phone and WhatsApp under your company name, book appointments and hand over to your colleagues.[1][5] AI Setups sets up ready-made agents for SMEs with 2 to 100 staff, adapts them to the business and shows the team how to use them, for a fixed price per agent.
Last checked 31 Oct 2026
By Jim van den Akker, AI Setups
We sell one of the two products on this page. Facts about Palside come from its public website, linked under Sources. Spotted something out of date? Tell us and we will correct it.
Pick Palside if you need a phone or WhatsApp front desk for your customers, such as missed calls, after-hours answering or booking, and you want a low entry price and 30 days free.
Pick AI Setups if you want agents that do the routine work inside the business and ask a person to approve before anything goes out, at a fixed price per agent.
The main difference: Palside answers your customers by phone and WhatsApp, charged per AI employee plus usage. AI Setups sets up agents for the work behind the scenes, at a fixed price per agent.
| AI Setups | Palside | |
|---|---|---|
| What it is | Ready-made AI agents for SMEs with 2 to 100 staff, set up and adapted for you | Done-for-you AI phone operator, receptionist and WhatsApp customer service that answers under your company name[1][5] |
| Who sets it up | We do, then we adapt it to your business and show your team how to use it | Palside does: a 20-minute intro call, then Palside sets it up with your information, calendar and rules. You test by calling, then call forwarding is switched on[3] |
| Where it works | Slack, WhatsApp and email | Phone (you forward your own number; a 085 number is optional), WhatsApp and email. Slack is a notification integration[2][4] |
| Ready-made roles | Operations Agent and Lead Gen Agent first; Sales Rep Agent and AI Receptionist next | AI telephonist, AI receptionist, AI phone switchboard and WhatsApp customer service[1] |
| Acts on its own? | Does the routine work and asks your approval before anything goes out | Yes. It answers calls itself and transfers or takes a note when it does not know. You read and edit afterwards in the app[1][7] |
| Changes after launch | We make them with you | Not published. You set what it does itself and what it does not[1][7] |
| Pricing model | Fixed price per agent | Monthly platform fee plus a fee per AI employee plus usage[2] |
| Starting price | €500 a month per agent, excl. VAT | €200 a month (€125 Umbrella platform + €75 for the first AI employee), plus €0.25 per call minute and €0.07 per WhatsApp or email answer. Excl. VAT[2] |
| Minimum term and setup fee | 3 months minimum, no setup fee | Monthly cancellable, no annual contract. Onboarding €125 one-time per AI employee, paid upfront[2] |
| Free trial or self-serve | No free trial and not self-serve. It starts with a call | First 30 days free (subscription and minutes). You pay only the €125 onboarding[2] |
| Language and location | Dutch and Swedish founders, based in the Netherlands and Sweden | Dutch, with copies in another language at no charge. Alkmaar, Netherlands[2][5] |
| Data and hosting | Agreed per customer | Processing agreement provided. Database, website and recordings are in Europe; the call itself partly runs through US services under EU-approved transfer rules. Recordings are kept 90 days[6] |
| Best for | Owners who want an agent running without setting it up themselves | SMEs that miss calls and want a phone or WhatsApp front desk[1] |
Palside sets up AI employees for companies that miss calls. The AI telephonist answers, asks follow-up questions and transfers with a note. The AI receptionist knows your opening hours and services and books into your calendar. WhatsApp customer service handles messages, including photos from customers. Palside names installation, construction, estate agents, dentists, leisure, retail, law firms, car dealers and accountants as typical customers.[1]
Where it shines is the low entry price and the clear way of working: a 20-minute intro call, setup by Palside, and a test before forwarding is switched on. Palside says it always announces that it is AI and that the call is recorded. It publishes four client stories, and every conversation can be read in the Umbrella app. Palside is a trade name of 3rdbase B.V. in Alkmaar, founded by Christian Bosman.[1][3][5][6]
AI Setups sets up ready-made AI agents for SMEs with 2 to 100 staff. We start with the Operations Agent, which answers questions about the business, writes reports and drafts routine work, and the Lead Gen Agent, which finds new B2B leads and writes personal emails every day.
We connect your systems, adapt the agent to how your business works and show your team how to use it. The agent works in Slack, WhatsApp and email, does the routine work and asks a person to approve before anything goes out. It costs €500 a month per agent, with a 3-month minimum and no setup fee.
Palside is customer-facing. Its AI employees answer your phone and WhatsApp, book appointments and pass callers to colleagues. The client forwards its own number and reads every conversation in the app.[1][2]
AI Setups starts with the Operations Agent and the Lead Gen Agent, with the Sales Rep Agent and the AI Receptionist next. They work in Slack, WhatsApp and email.
Palside charges €125 a month for the Umbrella platform and €75 a month per AI employee, plus €0.25 per call minute and €0.07 per WhatsApp or email answer. Onboarding is €125 one-time per AI employee. It is monthly cancellable, and the first 30 days are free.[2]
AI Setups charges a fixed €500 a month per agent, with a 3-month minimum and no setup fee, so the bill does not change with usage.
Palside provides a processing agreement. Its database, website and recordings are in Europe, while the call itself partly runs through US services under EU-approved transfer rules. Recordings are kept 90 days and transcripts 3 months.[6]
At AI Setups, hosting and data are agreed per customer.
| Plan | Price | What you get |
|---|---|---|
| Entry[2] | €200 a month | €125 Umbrella platform + €75 for the first AI employee |
| Extra AI employee[2] | €75 a month | Each additional AI employee |
| Calls[2] | €0.25 per minute | Usage |
| WhatsApp or email answers[2] | €0.07 per answer | Usage |
| Onboarding[2] | €125 one-time | Per AI employee, paid upfront; first 30 days free |
| Yearly[2] | €2,000 a year | Twelve months for the price of ten, from €167 a month |
| AI Setups, one agent | €500 a month | Fixed price per agent, 3 months minimum, no setup fee |
Published prices only, as shown on the date above. AI Setups prices are excl. VAT.
A 10-person company with one AI employee and an example volume of 100 call minutes a month pays €125 + €75 + 100 × €0.25 = €225 a month, plus €125 onboarding once and €0.07 for each WhatsApp or email answer.[2]
With AI Setups, one agent is €500 a month, whatever the volume. Prices excl. VAT. The jobs differ: Palside answers your customers, an AI Setups agent does your routine work.
You do not have to choose one for everything. Palside can answer your customers' calls and WhatsApp messages, while an AI Setups agent does the routine work behind the scenes, such as reports and lead follow-up.
If you add AI Setups, start with the one process you rely on most. We set that agent up first; you keep your own tools and accounts.
We run the same agents in our own companies. The Operations Agent runs every day at Remodius, the ecommerce brand Jim runs, and the Lead Gen Agent runs our own outreach on Rasmus's tools ListFixer, MailSpot and Leadster.
Palside is an AI staffing agency for SMEs. It sets up AI employees that answer your phone and WhatsApp under your company name, book appointments and hand over to your colleagues.
Palside answers your customers by phone and WhatsApp and charges per AI employee plus usage. AI Setups sets up agents for the work behind the scenes, for a fixed €500 a month per agent.
Choose Palside if you miss calls and want a phone or WhatsApp front desk, with a low entry price and 30 days free. It is monthly cancellable after that.
On 31 Oct 2026 Palside showed €200 a month (€125 platform + €75 for the first AI employee), plus €0.25 per call minute and €0.07 per WhatsApp or email answer, excl. VAT. Onboarding is €125 per AI employee.
Yes. Palside can answer your customers while an AI Setups agent does the routine work, such as reports and lead follow-up.
No. AI Setups is a fixed €500 a month per agent, excl. VAT, with a 3-month minimum and no setup fee.
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