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Artisan sells Ava, which it calls the autonomous AI BDR: it finds and enriches B2B leads, writes and sends personalised outreach, handles replies and books meetings.[1] AI Setups sets up ready-made agents for SMEs with 2 to 100 staff, adapts them to the business and shows the team how to use them, for a fixed price per agent.
Last checked 31 Oct 2026
By Jim van den Akker, AI Setups
We sell one of the two products on this page. Facts about Artisan come from its public website, linked under Sources. Spotted something out of date? Tell us and we will correct it.
Pick Artisan if the one job is high-volume B2B cold outbound and you want a large contact database, email sending from your own domains and a dialer.
Pick AI Setups if you want a Lead Gen Agent that writes personal emails for a person to approve, plus an Operations Agent for the rest of the business, with a price on the page.
The main difference: Artisan is a focused outbound sales product with pricing that is not published on its site. AI Setups sets up agents for several jobs in the business, at a fixed price per agent.
| AI Setups | Artisan | |
|---|---|---|
| What it is | Ready-made AI agents for SMEs with 2 to 100 staff, set up and adapted for you | Ava, an autonomous AI BDR for outbound sales[1] |
| Who sets it up | We do, then we adapt it to your business and show your team how to use it | Not published[1][2] |
| Where it works | Slack, WhatsApp and email | Email outreach sent from your own domains in your reps' names, a dialer and calendar integration. LinkedIn and WhatsApp are not confirmed on the pages we read[2] |
| Ready-made roles | Operations Agent and Lead Gen Agent first; Sales Rep Agent and AI Receptionist next | One role: outbound sales (AI BDR)[1] |
| Acts on its own? | Does the routine work and asks your approval before anything goes out | Lists human-in-the-loop controls: approvals, tone and CTA locks, and escalation rules[2] |
| Changes after launch | We make them with you | Not published |
| Pricing model | Fixed price per agent | Credit-based, with plan tiers scoped to lead volume, mailboxes and dialer seats[2][3] |
| Starting price | €500 a month per agent, excl. VAT | Not published[3] |
| Minimum term and setup fee | 3 months minimum, no setup fee | Not published[2][3] |
| Free trial or self-serve | No free trial and not self-serve. It starts with a call | Not published[2][3] |
| Language and location | Dutch and Swedish founders, based in the Netherlands and Sweden | Not published[2] |
| Data and hosting | Agreed per customer | SOC 2 Type II, SSO and SAML and audit logs are listed for Enterprise. Data location and training policy are not published[2] |
| Best for | Owners who want an agent running without setting it up themselves | Sales teams with a rep to supervise and a high-volume B2B outbound job |
Artisan's product is Ava, an AI business development rep. It runs outbound sales end to end: it finds and enriches B2B leads, writes personalised outreach, sends it, handles replies and books meetings. Artisan builds it for go-to-market teams at startups, SMBs and enterprises, and claims a database of 250M+ verified contacts that you can filter by title, industry and geography.[1][2]
Where it shines is the single job of outbound at volume. Emails go out from your own domains in your reps' names, and Artisan adds intent signals, calendar integration and a dialer priced per seat. It lists human-in-the-loop controls: approvals, tone and CTA locks, and escalation rules. SOC 2 Type II, SSO and audit logs are listed for the Enterprise tier.[2]
AI Setups sets up ready-made AI agents for SMEs with 2 to 100 staff. We start with the Operations Agent, which answers questions about the business, writes reports and drafts routine work, and the Lead Gen Agent, which finds new B2B leads and writes personal emails every day.
We connect your systems, adapt the agent to how your business works and show your team how to use it. The agent works in Slack, WhatsApp and email, does the routine work and asks a person to approve before anything goes out. It costs €500 a month per agent, with a 3-month minimum and no setup fee.
Artisan does outbound sales: lead discovery, enrichment, outreach, replies and meeting booking, backed by its own contact database.[1][2]
AI Setups starts with two agents. The Lead Gen Agent finds new B2B leads and writes personal emails every day. The Operations Agent answers questions about the business, writes reports and drafts routine work.
Artisan's pricing page describes credit-based pricing with plan tiers from startups to enterprise, and shows no prices. Its other pages say plans are scoped to lead volume, mailboxes and dialer seats. Trial, contract and setup terms are not stated.[2][3]
AI Setups publishes one price: €500 a month per agent, with a 3-month minimum and no setup fee.
Artisan sends email from your own domains and offers a dialer. LinkedIn and WhatsApp are not confirmed on the pages we read.[2]
AI Setups agents work in Slack, WhatsApp and email.
Both put a person in control. Artisan lists approvals, tone and CTA locks, and escalation rules.[2]
AI Setups agents do the routine work and ask a person to approve before anything goes out.
| Plan | Price | What you get |
|---|---|---|
| All plans[3] | Not published | The pricing page says credit-based pricing, with plan tiers for startups through enterprise, and shows no numbers |
| AI Setups, one agent | €500 a month | Fixed price per agent, 3 months minimum, no setup fee |
Published prices only, as shown on the date above. AI Setups prices are excl. VAT.
Artisan shows no prices, so we cannot work out an example for a 10-person company. You would need a quote.[3]
With one AI Setups agent the same company pays €500 a month. With two agents, €1,000 a month. Prices excl. VAT.
These tools overlap on one job, outbound, so you rarely need both for it. A team can use Artisan for high-volume cold outbound and an AI Setups Operations Agent for the questions and reports the rest of the business needs.
If you move outbound from Artisan to AI Setups, start with the Lead Gen Agent. We set it up first; you keep your own tools and accounts.
We run the same agents in our own companies. The Operations Agent runs every day at Remodius, the ecommerce brand Jim runs, and the Lead Gen Agent runs our own outreach on Rasmus's tools ListFixer, MailSpot and Leadster.
Artisan sells Ava, an autonomous AI BDR that finds B2B leads, writes and sends personalised outreach, handles replies and books meetings.
Artisan is a focused outbound sales product with pricing that is not published on its site. AI Setups sets up agents for several jobs, including lead generation, for a fixed €500 a month per agent.
Choose Artisan if your only job is high-volume B2B cold outbound and you want a large contact database, sending from your own domains and a dialer.
Not published. On 31 Oct 2026 Artisan's pricing page described credit-based pricing with plan tiers and showed no prices.
Yes. Artisan can run high-volume outbound, while an AI Setups Operations Agent handles questions and reports about the business.
No. It finds new B2B leads and writes personal emails every day, and a person approves before anything goes out.
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